Client
Akkineni Women’s Hospital Healthcare
Services
Brand Strategy, Concept, Photo Production, Campaign Creation
Year
2023
Client Overview
Akkineni Women’s Hospital, a healthcare facility dedicated exclusively to women’s health and wellness, sought to develop content for various marketing campaigns. The hospital desired visually compelling materials that could be used in diverse media outlets, including outdoor hoardings, billboards, social media platforms, and the hospital’s website.
Objective
The primary objective was to create a unique and impactful photo campaign that emphasized the hospital’s exclusive focus on women. The ultimate goal was to resonate with every generation of women, thereby stressing the inclusivity and comprehensive care provided by Akkineni Women’s Hospital.
Concept
Our team came up with an innovative concept; A “4 Generations” photo campaign featuring real-life models representing four different generations of women: a child, an adult woman, a middle-aged woman, and an elderly lady. This approach was chosen not only because it reflects the hospital’s all-inclusive care but also because it resonates deeply with its target audience – all generations of women.
Creatives
Execution
Our professional photography team along with the director were engaged for the photoshoot. We captured striking images conveying the diversity and strength across generations of women while subtly incorporating elements symbolic of healthcare and wellness. Each photograph showcased a unique story about each stage in a woman’s life journey while highlighting the importance of quality healthcare at each phase.
The Result
The “4 Generations” photo campaign has been successfully integrated into multiple marketing materials such as billboards installed in high-traffic areas around the city, outdoor hoardings at strategic locations for optimum visibility, as well as digital platforms like social media and the hospital’s official website.
With this campaign execution:
- The brand awareness of Akkineni Women’s Hospital significantly increased within their targeted demographics.
- It resulted in positive feedback from patients who appreciated seeing their experiences represented in the campaign.
- There has been a noticeable growth in online interaction rates, especially on social media platforms.
In essence, this campaign positioned Akkineni Women’s Hospital as a friend who understands and cares for every generation of women throughout their life cycle.
This case showcases how thoughtful representation can become an effective communication strategy that connects emotionally with your target demographic while reinforcing your brand’s mission.
For more information or inquiries about our services feel free to contact us at reachus@entrivity
