Client
LearnCab
Services
Script, Concept, Direction, and Video Production
Year
2022
LearnCab – Empowering Aspiring Professionals Through a Relatable Video Campaign
Client Overview
LearnCab, an online learning platform specially designed for CA and CMS students, recognized the challenges their potential users faced in terms of shifting to e-learning.
Challenge
CA and CMS students usually encounter several challenges when transitioning to e-learning. Primarily, these include concerns about receiving adequate guidance online and apprehensions about the high cost of courses.
Solution
We made it our mission to overcome these obstacles by creating a relatable video campaign that not only highlighted these challenges but also presented LearnCab as an affordable and effective solution for CA students.
Execution
We worked with a skilled creative team to produce an authentic video that accurately portrayed the struggles CA students face during their academic journey. The video incorporated real-life scenarios, emphasizing on difficulties while switching to e-learning platforms, finding proper guidance online, and the financial burden associated with obtaining a quality education.
The major highlight of this video was how it convincingly demonstrated LearnCab’s role as an affordable, comprehensive solution addressing all these issues effectively.
Full Version
60-seconder
30-seconder
Results
The campaign struck a chord amongst CA students who found themselves strongly connecting with the content of the video ad. It successfully conveyed that LearnCab truly understands their challenges and is committed to providing feasible solutions for them.
This connection resulted in:
- A significant increase in brand awareness among its target audience.
- Over 103k+ app downloads on Google Play Store as a direct result of this campaign.
- An influx of positive feedback from users appreciating how well LearnCab resonates with their educational journey obstacles.
This case study demonstrates the power of understanding your audience deeply and using that knowledge to create marketing materials that resonate profoundly with them.
