Product Launch Campaign

Client Overview

Terra-x is a pioneering sustainable shoe brand dedicated to creating eco-friendly footwear that emphasizes natural motion and environmental responsibility. The Nomad shoe, their latest innovation, embodies the brand’s commitment to using bio-based materials and delivering unmatched performance across diverse terrains. With a focus on reducing carbon footprints and utilizing natural resources, Terra-x positions itself as a leader in sustainable fashion.

Checkout Terra-x Nomad in action – Terra X

The Challenge

The primary challenge was to craft a compelling storytelling approach that effectively highlights over 20 features of the Nomad shoe. The brand wanted to avoid traditional indoor studio backdrops, which are commonly used by many competitors. Instead, they sought a narrative that truly represented their core values of sustainability and environmental care.

What we did

To address this challenge, we developed a storytelling approach that aligned with Terra-x’s core values of “Earth First.” Our strategy involved creating a travel film-style script that seamlessly incorporated the Nomad shoe’s features. We opted for on-location shoots across various terrains to emphasize the product’s versatility and connection to nature. This approach not only showcased the shoe’s performance but also reinforced the brand’s commitment to sustainability.

Our process included:

Understanding the brand and its target audience.

Writing a script that integrated the shoe’s features into an engaging narrative.

Scouting diverse locations that matched our storyboard.

Executing the shoot across different natural settings.

The execution was challenging, but we successfully delivered a campaign that resonated with the brand’s values and effectively communicated the product’s unique attributes.

Execution

Our execution phase was all about teamwork and dedication. We put in a lot of effort to scout locations that perfectly matched both the storyboard and the Terra-x brand vibe. Finding diverse terrains that showcased the Nomad shoe’s versatility and its connection to nature wasn’t easy, but we were up for the challenge. Each spot was carefully picked to show off how well the shoe performs in different settings, all while sticking to its sustainable roots.

Shooting outdoors came with its own set of hurdles. We dealt with unpredictable weather and a few unexpected surprises along the way. But our open-minded and passionate team was key to handling these challenges. Their quick thinking and smart decisions kept everything on track.

The crew’s enthusiasm and flexibility were crucial in overcoming these bumps in the road and capturing the essence of Terra-x’s message. By staying adaptable and keeping our shared vision in focus, we brought the storyboard to life and delivered a campaign that truly reflected Terra-x’s core values.

The Result

The launch campaign exceeded expectations, generating ₹55 lakhs in just two weeks during the pre-launch phase. This impressive result highlights the effectiveness of our storytelling approach and Terra-x’s strong market appeal. The campaign not only drove sales but also strengthened Terra-x’s position as a leading sustainable footwear brand.

For more information or inquiries about our services feel free to contact us at reachus@entrivity